Marketing and sales
Value proposition
The plain statement of why a customer should buy: what problem it solves, and what that's worth to them.
You'll hear it as
What's the value proposition, in one sentence, for someone who doesn't care about the tech?
Why it matters to you.
Technical people describe what they built. Customers buy what it does for them. Lead with the value, not the shiny tech.
Related terms.
Videos.
Mentioned in 2 videos, plus more on Business & startups.