Strategy and product
Go-to-market
The plan for selling something: who to, at what price, and through which channels. Often shortened to GTM.
You'll hear it as
Engineering's finished. It's the go-to-market that's slipping.
Also called GTM (go-to-market).
Related terms.
Videos.
No video mentions Go-to-market by name yet. These are on the same topic, Business & startups.