Planning and measurement
Business case
The argument, usually written down, for why something is worth the money.
You'll hear it as
Write me a business case and I'll take it to the exec meeting.
Why it matters to you.
It's how the rewrite you want gets funded. Lead with cost, risk and payback, not elegance.
Related terms.
Videos.
No video mentions Business case by name yet. These are on the same topic, Business & startups.