Marketing and sales
Retargeting
Showing adverts to people who have already visited your website or used your app, usually using cookies or tracking pixels. Also called remarketing.
You'll hear it as
Anyone who abandons their basket gets retargeted on social media for a week.
Why it matters to you.
Retargeting relies on tracking, so it needs cookie consent in the UK and EU.
Also called Remarketing.
Related terms.
Videos.
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