Marketing and sales
Basket
The list of items a customer has chosen in an online shop before paying. Americans call it a cart. Basket size is how much people buy per order.
You'll hear it as
Abandoned baskets are up since we added the extra checkout step.
Why it matters to you.
Every bit of friction at checkout costs sales. Abandoned-basket rates are one of the clearest signs of it.
Also called Cart.
Related terms.
Videos.
No video mentions Basket by name yet. These are on the same topic, Business & startups.