Marketing and sales
Funnel
The stages a potential customer goes through from first noticing a product to buying it, drawn as a funnel because fewer people make it through each stage.
You'll hear it as
We lose most people between sign-up and first purchase in the funnel.
Why it matters to you.
Every step you add to sign-up or checkout loses some people. Engineers shape the funnel more than they think.
Related terms.
Videos.
No video mentions Funnel by name yet. These are on the same topic, Business & startups.