Data protection and compliance
Cookies and PECR
The UK's Privacy and Electronic Communications Regulations (PECR) set the rules for cookies, tracking and marketing emails and texts. Non-essential cookies, such as most analytics and advertising, need consent.
A plain-English explanation of how this usually works, not legal advice. Rules differ between countries and change over time, so check your own situation. Disclaimer.
You'll hear it as
Marketing wants the new tracker, but under PECR it needs a consent banner.
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