Strategy and product
Core competency
The thing a company is genuinely best at and builds everything else around.
You'll hear it as
Payments isn't our core competency, so we'll use a provider.
Why it matters to you.
It's the usual argument for buying rather than building. If it isn't core, don't spend your best engineers on it.
Related terms.
Videos.
No video mentions Core competency by name yet. These are on the same topic, Business & startups.