Strategy and product
Competitive advantage
Something a company does better or differently from its rivals that makes customers choose it: lower cost, a better product, a stronger brand, a network others can't copy.
You'll hear it as
Our competitive advantage is that we integrate with the systems they already use.
Why it matters to you.
If you can say what your company's advantage is, you can show how your work protects or strengthens it. That's the language leadership listens to.
Related terms.
Videos.
No video mentions Competitive advantage by name yet. These are on the same topic, Business & startups.