Strategy and product
Vertical
A specific industry or market a business focuses on, such as healthcare, legal or retail. A vertical product is built for one industry; a horizontal one serves many industries with the same need, such as email or payroll.
You'll hear it as
We're going vertical: software just for dental practices.
Why it matters to you.
Vertical products can charge more and win faster in their niche, but the market has a ceiling. Horizontal ones have a bigger market and more competitors.
Also called Horizontal.
Related terms.
Videos.
No video mentions Vertical by name yet. These are on the same topic, Business & startups.