Strategy and product
SOM
Serviceable obtainable market: the part of the SAM you can realistically win in the next few years, given the competition and the size of your team.
You'll hear it as
Three per cent of our SAM in three years gives a SOM of about four million.
Why it matters to you.
It's the number that matters. Investors and sensible managers want to see how you got to it.
Videos.
No video mentions SOM by name yet. These are on the same topic, Business & startups.