Strategy and product
SAM
Serviceable available market: the part of the TAM your product can actually serve, given what it does, where you sell and who it's built for. For the same example, UK companies with ten to two hundred staff.
You'll hear it as
Our SAM is UK mid-sized firms, because we don't support US payroll.
Videos.
No video mentions SAM by name yet. These are on the same topic, Business & startups.