Careers and pay
Personal brand
What people think of you professionally before you've said a word: your reputation, your public work, how you come across.
You'll hear it as
Your personal brand does the selling before you get in the room.
Why it matters to you.
As you get more senior, people decide whether to listen to you before you speak. A body of public work is the cheapest way to shape that.
Related terms.
Videos.
Mentioned in 1 video, plus more on Careers & hiring.