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Marketing and sales

NPS

Net promoter score: a measure of customer loyalty from one question, "How likely are you to recommend us?" on a scale of 0 to 10. The score is the share who answer 9 or 10 minus the share who answer 0 to 6.

You'll hear it as

NPS dropped ten points after the price rise.

Why it matters to you.

It's a crude number. The comments people leave alongside it are usually more useful than the score.

Also called Net promoter score.

Related terms.

Videos.

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