Money
Net revenue retention
How much revenue you keep from last year's customers, including upgrades and minus downgrades and cancellations. Over 100 per cent means existing customers alone are growing the business. Often shortened to NRR.
You'll hear it as
Our NRR is 115 per cent, so we'd grow even with no new customers.
Why it matters to you.
It's one of the numbers software investors look at most, and it's driven by product quality and reliability as much as by sales.
Also called NRR.
Related terms.
Videos.
No video mentions Net revenue retention by name yet. These are on the same topic, Business & startups.