Money
Gross revenue
Everything customers paid, before refunds, discounts or anyone else's cut comes off. The biggest number a company can quote, which is why it often does.
You'll hear it as
Gross revenue was two million, but a third of that went straight to the app stores.
Why it matters to you.
When a figure sounds impressive, ask whether it's gross or net. The gap can be huge.
Related terms.
Videos.
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