Money
Revenue
All the money coming in from selling things, before any costs come off. It's the top line, not the profit.
You'll hear it as
Revenue's up 30 per cent, but so are costs, so don't get excited.
Why it matters to you.
Revenue growth makes headlines, but a company can grow revenue and still run out of money. Ask about margin and runway before you celebrate.
Also called Top line, Turnover (sales).
Related terms.
Videos.
Mentioned in 3 videos, plus more on Business & startups.