Technical basics
Google Tag Manager
Google's free tool for adding and managing tracking tags (analytics, advertising pixels, conversion tracking) on a website without changing the site's code each time. Often shortened to GTM, which also means go-to-market.
You'll hear it as
Marketing added the new pixel through Google Tag Manager.
Why it matters to you.
It lets marketing change tracking without a release, which is convenient and risky: a bad tag can slow the site or collect data without consent.
Also called GTM (Google Tag Manager).
Related terms.
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