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Strategy and product

Disruption

When a new product or business model takes over a market from established players, usually by starting cheaper or simpler and improving until it's good enough for most customers.

You'll hear it as

AI is disrupting the outsourcing market.

Why it matters to you.

Every pitch claims to be disruptive. Real disruption usually looks unimpressive at first.

Related terms.

Videos.

Mentioned in 1 video, plus more on AI & the tech industry.

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