Strategy and product
Pivot
A big change of direction for a business (a different product, customer or way of making money) because the first plan isn't working.
You'll hear it as
We pivoted from consumers to selling to schools.
Why it matters to you.
A pivot can make your last six months of work irrelevant overnight. It isn't personal, and it's usually better than the alternative.
Related terms.
Videos.
Mentioned in 1 video, plus more on Business & startups.