Planning and measurement
DAU, WAU and MAU
Daily, weekly and monthly active users: how many different people actually used the product in that day, week or month. DAU divided by MAU shows how often people come back.
You'll hear it as
MAU looks great, but DAU over MAU is under ten per cent, so most people only drop in once a month.
Why it matters to you.
The company decides what counts as "active", and that choice can flatter the number. Ask what the definition is before you trust the chart.
Related terms.
Videos.
No video mentions DAU, WAU and MAU by name yet. These are on the same topic, Business & startups.