Money
Cost to serve
What it costs to look after one customer once you've won them: hosting, support, onboarding and the time spent keeping the account happy.
You'll hear it as
Our small customers have a higher cost to serve than they pay us.
Why it matters to you.
It's the part of unit economics that engineering controls most directly.
Related terms.
Videos.
No video mentions Cost to serve by name yet. These are on the same topic, Business & startups.