Money
Unit economics
Whether one sale makes money once you count what it cost to win and serve. If each customer loses money, growing just loses it faster.
You'll hear it as
Fix the unit economics before we scale the ads.
Why it matters to you.
It's the honest test of a business model, and it's where your cost to serve each customer shows up.
Videos.
No video mentions Unit economics by name yet. These are on the same topic, Business & startups.