Fintech
Consumer Duty
FCA rules requiring financial firms to deliver good outcomes for retail customers: fair value, clear communication, products that meet their needs, and proper support.
A plain-English explanation, not financial or tax advice. Rules and rates change, so check your own situation. For free, impartial guidance, try MoneyHelper. Disclaimer.
You'll hear it as
Under Consumer Duty, the cancellation flow can't be harder than the sign-up.
Why it matters to you.
It applies to product design. Dark patterns and confusing journeys are now a regulatory problem, not just a UX one.
Videos.
No video mentions Consumer Duty by name yet. These are on the same topic, Business & startups.