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Technical basics

UX

User experience: how easy, useful and pleasant something is to use, from the first visit to getting the job done. UI is what it looks like; UX is how it works for the person using it.

You'll hear it as

The UX research showed people didn't understand the pricing page.

Why it matters to you.

Good UX is invisible, and bad UX shows up as support tickets, abandoned baskets and churn.

Also called UI and UX.

Related terms.

Videos.

No video mentions UX by name yet. These are on the same topic, AI & the tech industry.

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