Marketing and sales
Cold outreach
Contacting potential customers who don't know you yet, by email, phone or social media. Cold calling is the phone version.
You'll hear it as
Cold outreach gets us meetings, but slowly.
Why it matters to you.
Cold email to individuals in the UK has to respect PECR. Business addresses have more room, but still need an easy opt-out.
Also called Cold calling.
Related terms.
Videos.
No video mentions Cold outreach by name yet. These are on the same topic, Business & startups.