Marketing and sales
Cohort
A group of customers or users who share something, usually when they signed up, tracked together over time.
You'll hear it as
The January cohort is retaining far better than December's.
Why it matters to you.
Looking at cohorts shows whether the product is improving, which overall totals can hide.
Related terms.
Videos.
No video mentions Cohort by name yet. These are on the same topic, Business & startups.