Strategy and product
Strategy
A plan for how an organisation will reach its long-term goals, including what it will and won't do. Strategy is where you're going and why; tactics are the specific moves to get there.
You'll hear it as
Our strategy is to win mid-sized firms; the discount campaign is a tactic.
Why it matters to you.
If you can't say how your work supports the strategy, someone else will decide it doesn't.
Videos.
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