Strategy and product
Product-led growth
Growing mainly through the product itself, with people signing up, getting value and upgrading without talking to sales. The alternative is sales-led growth, where salespeople drive deals. Often shortened to PLG.
You'll hear it as
We're product-led until a company hits 50 seats, then sales gets involved.
Why it matters to you.
In a product-led company, onboarding, speed and polish are the sales team. Engineering decisions directly drive revenue.
Also called PLG, Sales-led growth.
Related terms.
Videos.
No video mentions Product-led growth by name yet. These are on the same topic, Business & startups.