Marketing and sales
Personalisation
Tailoring content, offers or a product's experience to each person, based on what's known about them.
You'll hear it as
Personalisation lifted email clicks by a third.
Why it matters to you.
Personalisation runs on personal data, so GDPR applies, and people notice when it gets creepy.
Related terms.
Videos.
No video mentions Personalisation by name yet. These are on the same topic, Business & startups.