Marketing and sales
Influencer marketing
Paying or partnering with people who have large, trusted audiences on social media to promote a product.
You'll hear it as
Influencer marketing brought sign-ups, but most didn't stick.
Why it matters to you.
UK rules require paid promotion to be clearly labelled as an ad.
Related terms.
Videos.
No video mentions Influencer marketing by name yet. These are on the same topic, Business & startups.