Marketing and sales
Gated content
Content you can only get after giving your details, such as an email address, usually a report or guide.
You'll hear it as
Gate the white paper, but keep the blog posts free for search.
Why it matters to you.
Gating gets contact details but hides content from search engines and from people who won't fill in a form.
Related terms.
Videos.
No video mentions Gated content by name yet. These are on the same topic, Business & startups.