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Strategy and product

Flywheel

A self-reinforcing loop where each part of the business speeds up the next: more users bring more data, which makes the product better, which brings more users.

You'll hear it as

Content brings visitors, visitors bring subscribers, subscribers fund more content. That's the flywheel.

Why it matters to you.

Drawing your team's work as part of the flywheel shows why it matters, even if it doesn't touch revenue directly.

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