Marketing and sales
Enterprise
Large organisations as customers. They pay a lot, buy slowly and expect extras: single sign-on, audit logs, security reviews and contracts that run to dozens of pages.
You'll hear it as
The enterprise deal needs SSO before they'll sign.
Why it matters to you.
Enterprise customers bring big contracts and long feature lists. One deal can quietly rewrite your roadmap.
Videos.
No video mentions Enterprise by name yet. These are on the same topic, Business & startups.