The Technicians MBA Subscribe

Marketing and sales

Economic buyer

The person who controls the budget and can actually approve the purchase.

You'll hear it as

The economic buyer is the CFO, not the IT manager.

Related terms.

Videos.

No video mentions Economic buyer by name yet. These are on the same topic, Business & startups.

The newsletter

The business side of technical work, in your inbox.

Free, through Substack. Unsubscribe whenever you like.