Funding and ownership
Crowdfunding
Raising money from many people, often online, either as investment for shares (equity crowdfunding) or pre-orders and rewards.
A plain-English explanation, not financial or tax advice. Rules and rates change, so check your own situation. For free, impartial guidance, try MoneyHelper. Disclaimer.
You'll hear it as
We raised £500k from 2,000 customers through equity crowdfunding.
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