Planning and measurement
Correlation and causation
Correlation means two things move together; causation means one actually causes the other. Correlation doesn't prove causation: sales of ice cream and sunburn rise together because of the weather, not because of each other.
You'll hear it as
Sign-ups rose after the redesign, but that's correlation. It was also the start of term.
Why it matters to you.
It's the most common mistake in reading data, and in deciding what worked. Ask what else changed at the same time.
Videos.
No video mentions Correlation and causation by name yet. These are on the same topic, Business & startups.