Strategy and product
Commoditisation
When a product becomes so similar to its competitors that customers choose on price alone.
You'll hear it as
AI is commoditising basic copywriting.
Why it matters to you.
Once a product is a commodity, margins collapse. Teams in a commoditised market get squeezed on cost.
Related terms.
Videos.
No video mentions Commoditisation by name yet. These are on the same topic, Business & startups.