Marketing and sales
Call to action
The specific thing you want someone to do next, such as "Subscribe", "Book a demo" or "Start free trial", usually as a button or link. Often shortened to CTA.
You'll hear it as
Every page needs one clear call to action.
Also called CTA.
Related terms.
Videos.
No video mentions Call to action by name yet. These are on the same topic, Business & startups.