Strategy and product
Bootstrapping
Building a company with its own revenue, or the founders' money, instead of outside investment.
You'll hear it as
We're bootstrapped, so we grow as fast as revenue allows.
Why it matters to you.
Bootstrapped companies usually grow slower, but founders and staff keep more control and more of the equity.
Related terms.
Videos.
No video mentions Bootstrapping by name yet. These are on the same topic, Business & startups.