The Technicians MBA Subscribe

Strategy and product

BHAG

Big hairy audacious goal: a bold, long-term goal meant to inspire, such as putting a person on the moon.

You'll hear it as

Our BHAG is to be the default choice for every UK accountant.

Also called Moonshot.

Related terms.

Videos.

No video mentions BHAG by name yet. These are on the same topic, Business & startups.

The newsletter

The business side of technical work, in your inbox.

Free, through Substack. Unsubscribe whenever you like.