The Technicians MBA Subscribe

Money

ACV

Annual contract value: what a customer's contract is worth per year, averaged over its length. Total contract value (TCV) is the whole amount.

You'll hear it as

A three-year deal at £30k a year is £30k ACV and £90k TCV.

Also called TCV.

Related terms.

Videos.

No video mentions ACV by name yet. These are on the same topic, Business & startups.

The newsletter

The business side of technical work, in your inbox.

Free, through Substack. Unsubscribe whenever you like.